Sidra Iqbal has the honor of being the only media person of Pakistan to host the prestigious IIFA 2012 held in the Lion City, Singapore.
Pakistani anchor Sidra Iqbal set the Global Entertainment Arena on fire by hosting the Official Digital Platform of the annual Bollywood Bonanza IIFA 2012 in Singapore.
This year IIFA marked the 100 year legacy of the Indian Cinema and for which, the prominent anchor person of Pakistan Sidra Iqbal also joined the grand celebration in Singapore. Her bubbly looks and friendly style made her a favorite of all Bollywood celebrities quickly and she got opportunity to interact with all A-List Bollywood stars.
As Sidra recalls “My last project with the Trade Development Authority of Pakistan was Pakistan’s biggest ever fashion & lifestyle trade show showcasing in India namely Lifestyle Pakistan (April 12-15). It took me to Delhi where I led the Public Relations and turnkey media management for the 4-day exhibition, the TDAP and our 100 plus exhibitors!! I believe the hard work put in that event paid off in a splendid manner.
I reconnected with my friends at Wizcraft and was eager to learn more about IIFA hands on, it is the most marvellous PR & entertainment case study of this region. That’s when Viraf Sarkari, the Director of Wizcraft suggested the digital hosting opportunity, landing me with a chance to experience Bollywood at its best and have such close interactions with the stars we see on the silver screen”.
Sidra Iqbal covered the Green Carpets for IIFA Rocks and IIFA Awards 2012 in Singapore and talked to Indian film and media personalities very closely.
Cheers to Sidra Iqbal!
Sidra Iqbal hosted the Official Digital Platform of the annual Bollywood Bonanza IIFA 2012 in Singapore 12th June 2012:
Sidra Iqbal is the first Pakistani media anchorperson to officially host the hugely popular and globally followed Social and Digital Media platforms and activities of the annual Bollywood bonanza; The IIFA Weekend and Awards 2012. It was a power-packed weekend as the A-list stars and film fraternity of Bollywood arrived in the Lion City, Singapore!
Each year the IIFA spectacle brings together a host of events and engagements which straddle the world of business and entertainment, with the highlight being the IIFA Awards. The big night itself has maintained its legacy of bringing together an experiential marvel, becoming bigger and better every year. IIFA in the last 12 years has become an international phenomenon that is awaited much eagerly by the Indian film fraternity and the global audience to once again create its cinema scope “big screen” magic. The year 2012 marks the 100th year of the Indian Cinema and in conjunction to the centennial celebrations, Wizcraft International Entertainment, the producers and the creative force behind IIFA, infused this year’s IIFA celebrations with grandeur that was beyond imagination.
Amongst the glitz and glamour of the Bollywood stars, twinkled our own prominent anchorperson Sidra Iqbal, whose warm interaction style made her a quick favourite amongst the celebrities and viewers! In the course of this spectacular event, Sidra interacted and interviewed the likes of Ranbir Kapoor, Priyanka Chopra, Shahid Kapoor, Farhan Akhtar, Zoya Akhtar, Rishi Kapoor, Kamal Hassan, Sridevi, Preity Zinta, Vidya Balan, Raveena Tandon, Prabhudeva and many more. These are available for viewing on
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